Benriach Inaugural NFT Launch

Over the past year NFTs have skyrocketed in popularity, and we have seen an exponential increase in brands participating in the cryptocurrency space. In October 2022, Benriach Single Malt Scotch Whisky launched its first ever NFT, also the inaugural NFT in Brown-Forman’s portfolio.

For this launch, I designed and wrote copy for four email communications, created various social media posts across multiple platforms (Instagram, Twitter, Facebook) and contributed to the bottle design process in a limited time frame. I learned so much while working on this project as I had the opportunity to step into an unfamiliar environment where I truly put my strategic communication skills to the test.