KRNL Lifestyle + Fashion Magazine
During my time with KRNL, I helped manage all of our social media accounts and created posts that appealed to our large following while encouraging engagement. A typical week on the job involved researching the latest fashion/lifestyle trends to source photos and write captions, creating graphics using the Adobe Creative Suite and Canva, examining analytics to see what type of posts are performing the best and overseeing the content creation process for our team. Frequent communication within the digital team as well as other areas of the magazine was crucial in maintaining its cohesive brand image.
Content curation for KRNL goes beyond creating graphics as the Co-Lead Digital Editor, I also assisted in feed curation, coordinated series posts such as our “Local Creative Highlight” and blog promos, filmed and edited TikToks and more. This position expanded my knowledge on social media marketing and digital strategy through hands-on, dynamic work; I even got to explore other areas of KRNL like blog writing, as you can see with my story “Cape Town: A Pursuit of Context” shown below. Because of this position, I found that I enjoy working in the fast paced environments typical of an industry like this and was able to find a healthy work-life balance.
